KCB Bank Uganda has announced a shs25 million sponsorship package for this year’s Kyambogo Ultra Challenge Run as the main sponsors of the run.
The head of marketing and communications at KCB Bank Uganda, Diana Komukama Ssempebwa announced the development on Tuesday .
“Our passion for supporting sports in the country is one of the ways we strive to live up to our brand promise by lending support and encouragement to those around us to partake in healthy living by exercising through sports,” Ssempebwa said.
Julius Nkuraija, the CEO Kyambogo Ultra Run welcomed the sponsorship.
This partnership and sponsorship are a big opportunity for us to begin building something within East Africa which can grow into something bigger. We are happy with this partnership and we are confident that over time, the run will be one of the best in region, continent and world .We assure KCB Bank that we are the right partners they chose,”Nkuraija said.
According to Nkuraija, during the upcoming event on May, 4 they expect to attract 500 runners and 150 of these will run the 50km race.
“To all Ugandans, I encourage you to participate in the runs that get organized not only by us but also other entities across the country. The health benefits recorded are immense because then we are all positively investing in our lives for a greater cause.”
Participants during this year’s run will pay shs50,000 through KCBpay.