Uganda Breweries Limited (UBL) has finally let the cat out of the coat, announcing a new campaign targeting the festive season.
Last week, the brewer announced a surprise for party revelers during the festive season.
In a statement on Tuesday, UBL said under its vast beer portfolio, it has ushered in the festive season with the launch of its “Buckets of Cheer”, a heartwarming initiative designed to bring people together, spread joy, and create memorable celebrations across Uganda during this special time of year.
The “Buckets of Cheer” campaign celebrates the values of togetherness, inclusivity, and joy—perfectly embodying the spirit of the festive season.
Through this initiative, UBL invites Ugandans to come together with friends and family to celebrate life’s cherished moments, whether at grand gatherings or intimate get-togethers, with UBL’s diverse beer portfolio.
As part of the launch, UBL encouraged companies from various industries to come together and celebrate in the spirit of festive cheer.
“At UBL, we believe the festive season is all about connection, joy, and creating unforgettable memories,” said the acting Marketing Manager for beer at Uganda Breweries Limited, Elizabeth Mutamuliza.
“Through the ‘Buckets of Cheer’ campaign, we want to be a part of every celebration, from Christmas dinners to New Year’s Eveparties, by offering the perfect beverage choices to elevate these special moments.”
UBL’s well-loved beer brands, including Bell Lager, Bell Citrus, Guinness and Guinness Smooth, Pilsner Lager, Tusker Lager, Tusker Lite, and Tusker Malt are at the centre of this year’s celebration.
“This campaign is a celebration of what makes Uganda so unique—the vibrant culture and the deep sense of togetherness,” added Mutamuliza.
“As we ring in the season, we want to give our customers more reasons to celebrate with the brands they know and love. We encourage everyone to raise their glasses and toast to life, love, and laughter this season.”
